JETBUS 5 — 2023

PROFESSIONAL — INDUSTRY PROJECT · TEAM COLLABORATION · AUTOMOTIVE DESIGN

CHARACTER & DESIGN OF JETBUS 5

Jetbus 5 is my fourth major work and represents the fifth generation of the Jetbus Series—an achievement that not only marks an evolution in form, but also the maturation of its design philosophy. Together with the internal design team of PT Adi Putro Wirasejati, Jetbus 5 was designed comprehensively: from the front, side, and rear, to the interior, including detailed elements such as the AC louvers, ducting, and cabin lighting concept.

EXTERIOR DESIGN

SPIRIT OF THE EQUESTRIAN KNIGHT

Power, bravery, and precision shaped into stance, movement, and identity.”

Company (In-house): PT Adi Putro Wirasejati
Role: Design team contribution
Scope: Exterior & Interior Design (styling & lighting), 3D Modeling & Visualization, Prototype Build Supervision
Status: Production
Credits & IP: Team project. All trademarks & IP belong to PT Adi Putro Wirasejati.

The Equestrian Knight as an Expression of Motion, Direction, Character, and Courage

The Equestrian Knight philosophy is a legacy concept revived from the PT Adi Putro company logo reinterpreted as a symbol of movement, direction, character, and bravery.

The front of Jetbus 5 is designed as the primary expression of its character. Its form and composition suggest the image of a horse’s headsharp, focused, and ready to charge forward. This is a modern interpretation of the equestrian knight philosophy that has become the visual DNA of Adiputro.

THE FORM OF A SYMBOL

A coach that carries the spirit of the equestrian knight, transforming an emblem into a philosophy of strength, direction, and elegance on the road.

JETBUS 5 AI VISUALIZATION · FUTURISTIC URBAN NIGHTSCAPE

A cinematic visualization of Jetbus 5 in motion, traveling through futuristic urban architecture and immersive interior spaces at night. Surrounded by illuminated cityscapes and visionary structures, reflections of light glide across its sculpted body, establishing Jetbus 5 as a living presence within a bold, ever-awake future metropolis.

CONCEPT & INSPIRATION

Front Lighting Design

EXTERIOR DESIGN PHILOSOPHY

This gallery presents the Jetbus 5 SHD in a cinematic studio environment, where bold geometry, vibrant lighting, and refined surfaces come together to express its progressive design character.

Set against a dynamic interplay of color and light, Jetbus 5 is showcased as a symbol of modern mobility confident, composed, and purpose-driven highlighting its sculpted proportions, fluid side graphics, and forward-looking presence.

Each view captures not only the form of Jetbus 5, but the atmosphere it creates: a vision of movement shaped by design, precision, and contemporary elegance.

GALERRY

Front Fascia: A Sharp and Focused Horse’s Head

The front lighting of Jetbus 5 was originally designed by myself together with the internal design team at PT Adi Putro Wirasejati, introducing a new design language distinct from previous Jetbus generations. This approach marks a new chapter in Jetbus visual identity, delivering a look that is more modern, refined, and futuristic.

The Daytime Running Light (DRL) is positioned at the upper section, serving as a strong visual signature that defines the character of the vehicle. Meanwhile, the main headlamp is placed within the bumper area, creating a more dynamic proportion while reinforcing a high-tech appearance.

This combination of layout and form not only enhances the visual expression of Jetbus 5, but also emphasizes its role as a forward-thinking coach, shaped by a progressive and visionary design philosophy.

3D MODELLING
HEADLAMP DESIGN

3D RENDERING
HEADLAMP DESIGN

3D MODELLING
DAYTIME RUNNING LIGHT (DRL) DESIGN

3D RENDERING
DAYTIME RUNNING LIGHT (DRL) DESIGN

FINISHED PRODUCT
SIDE DAYTIME RUNNING LIGHT (DRL) DESIGN

FINISHED PRODUCT
CENTER DAYTIME RUNNING LIGHT (DRL) DESIGN

DAYTIME RUNNING LIGHT (DRL) DESIGN

HEADLAMP DESIGN

FINISHED PRODUCT
HEADLAMP DESIGN

REPETITIVE DRL MOTIF: LUXURY IN THE DETAILS

The repetitive motif within the Daytime Running Light (DRL) creates a sense of luxury and modernity when viewed up close. This graphic approach reflects meticulous design thinking and reinforces a premium impression, small details with a strong visual impact.

THE EVOLUTION OF JETBUS LIGHTING LANGUAGE

Jetbus 5 represents the culmination of the Jetbus Series’ lighting evolution bringing together character, identity, and contemporary expression into a single, refined, and cohesive design language.

Side Design Variation — Inspired by the Horse’s Legs

The side design variation is shaped by the rhythm and strength of a horse in motion. Its flowing lines embody momentum, balance, and purpose expressing the spirit of forward movement. Even at rest, Jetbus 5 carries the presence of motion, as if ready to surge ahead at any moment.

UPPER SIDE DESIGN VARIATION

The upper side design variation of Jetbus 5 is inspired by the lance of a mounted knight, an symbol of direction, speed, and courage.
The upper front side lamp draws its form from the blade-like tip of the lance, expressing focus, sharp intent, and forward momentum.
The upper rear side lamp takes inspiration from the tail of the lance, representing balance and control—an essential counterweight to speed and power.

Together, these elements function as a strong visual signature, emphasizing that Jetbus 5 does not merely move forward, but advances with clarity of purpose, confidence, and disciplined strength.
Jetbus 5 embodies motion with meaning—where design leads the journey.

FINISHED PRODUCT
UPPER FRONT SIDE LAMP

JETBUS 5 REAR LIGHTING DESIGN

"Inspired by the fluid motion of a horse's tail, the Jetbus 5 taillights deliver a graceful and dynamic presence. The flowing light serves as an elegant gesture, seemingly greeting the road left behind.

This design elevates the taillight from mere function into a powerful visual identity. It ensures the Jetbus 5 leaves a memorable and recognizable impression on every route, signaling to everyone who sees it that this is, unmistakably, a Jetbus 5."

3D MODELLING
UPPER FRONT SIDE LAMP

3D RENDERING
UPPER FRONT SIDE LAMP

UPPER FRONT SIDE LAMP DESIGN

UPPER REAR SIDE LAMP DESIGN

3D MODELLING
UPPER REAR SIDE LAMP

3D RENDERING
UPPER REAR SIDE LAMP

FINISHED PRODUCT
UPPER REAR SIDE LAMP

3D MODELLING
REAR LIGHTING DESIGN

Jetbus 3 Design at the GAIKINDO Indonesia International Auto Show (GIIAS) 2023

FINISHED PRODUCT
REAR SIDE LIGHTING DESIGN

FINISHED PRODUCT
CENTER REAR LIGHTING DESIGN

INTERIOR DESIGN PHILOSOPHY

CONCEPT & INSPIRATION

Tranquility, Comfort, and Meaning Within the Journey The Cabin as a Journey Space
The interior of Jetbus 5 is designed not merely as a seating area, but as a journey space—a place where passengers feel calm, comfortable, and protected throughout their trip.

WARM WHITE LIGHTING: LUXURY AND A HOME-LIKE ATMOSPHERE

The use of warm white lighting at 2700 Kelvin creates a warm and luxurious ambiance. This lighting delivers a calming, home-like feeling, especially suited for long-distance travel.

AC Louvers as a Design Element

The AC louvers and ducting are designed to blend seamlessly with the interior aesthetics. Their form is not only functional, but also contributes to the overall visual character of the cabin.

SLEEPING LIGHT INSPIRED BY THE HORSESHOE

Inspired by the horseshoe, a timeless symbol of endurance and travel, the sleeping light is subtly stylized into the louver design. This gentle illumination reflects the Jetbus 5 philosophy, where exterior character and interior comfort are seamlessly connected.

3D MODELLING
AC LOUVERS DESIGN

3D RENDERING
AC LOUVERS DESIGN

FINISHED PRODUCT
AC LOUVERS DESIGN

THE ROMAN NUMERAL V MOTIF: A VISION OF HOPE IN MOTION

This recurring interior motif is inspired by the Roman numeral V (5), which refers to the official naming of Jetbus 5. In terms of product development, Jetbus 5 represents the continuation of the previous generation (the fourth generation). However, it was deliberately named Jetbus 5 as its formal model identity. Roman numerals carry strong historical significance. Throughout history, numbers and symbols have often served as identity markers, including those found on the armor of mounted knights—symbolizing clarity of role, courage, and a defined sense of direction. These values are translated into the design language of Jetbus 5.

The Roman numeral V is then stylized and arranged into a circular pattern that radiates toward all cardinal directions—west, north, east, and south. This design philosophy represents a vision of hope that Jetbus 5 would be present, used, and embraced across every region of the nation.Today, that vision has become reality. Just one and a half years after its launch, in 2024, Jetbus 5 recorded sales of over 1,500 units within a single year. This achievement reflects the widespread distribution of Jetbus 5 throughout Indonesia, aligning perfectly with the four-cardinal-direction philosophy embedded in its design.

More than just numbers, this milestone establishes Jetbus 5 as the best-selling bus in Indonesia, while setting a new sales record in the national bus industry.

3D MODELLING
AC LOUVERS DESIGN

3D RENDERING
AC LOUVERS DESIGN

3D RENDERING
AC LOUVERS AND DUCTING DESIGN

FINISHED PRODUCT
AC LOUVERS DESIGN

AWARD

Recipient of the Good Design Indonesia Award 2024

CLOSING ONE CHAPTER, OPENING A NEW HORIZON

Jetbus 5 stands as a defining work—the culmination of my aspirations and my final project as an in-house designer at PT Adi Putro Wirasejati. It marks the closing of a significant creative chapter, where vision, experience, and design philosophy converged into a single, complete expression.

Following Jetbus 5, I chose to step onto the next stage of my professional journey. Carrying the same spirit forward, I continue my design exploration through an independent design studio I founded, NEOSID Studio, based in Bandung, Indonesia.

This step is not an ending, but the beginning of a new chapter—one where ideas, character, and design identity are free to evolve further, broader, and more boldly.

www.neosidstudio.com

3D RENDERING
REAR LIGHTING DESIGN